HCBC Privacy Policy

This is the current HCBC Privacy Policy, last updated 2022-09-08.

This is the privacy notice of the Horseplay website and app, published by Wisebox Solutions Inc. in partnership with Horse Council BC. In this document, “we”, “our”, or “us” refer to Horse Council of BC and Wisebox Solutions Inc.

Horse Council BC’s society number is S-0015614 and is registered in Canada with a registered office at 27336 Fraser Hwy, Aldergrove, BC, V4W 3N5.

Wisebox Solutions Inc.’s incorporation number is BC0960394 and is registered in BC, Canada with a registered office at 3670 Townline Road, Unit 206, Abbotsford, BC, V2T 0H2

This is a notice to inform you of our policy about all information that we record about you. It covers both information that could identify you and information that could not.

We are extremely concerned to protect your privacy and confidentiality. We understand that all users of our website and app are quite rightly concerned to know that their data will not be used for any purpose unintended by them, and will not accidentally fall into the hands of a third party. Our policy is both specific and strict. It complies with Canadian law. If you think our policy falls short of your expectations or that we are failing to abide by our policy, do please tell us.

We regret that if there are one or more points below with which you are not happy, your only recourse is to leave our website and app immediately.

Except as set out below, we do not share, or sell, or disclose to a third party, any personally identifiable information collected at this site.

Here is a list of the information we collect from you, either through our website and app or because you give it to us in some other way, and why it is necessary to collect it:

1.          Business and personal information

This includes basic identification and contact information, such as your name and contact details and also includes all information given to us in the course of your business and ours, such as information you give us in your capacity as our client. We undertake to preserve the confidentiality of the information and of the terms of our relationship. It is not used for any other purpose. We expect you to reciprocate this policy.

This information is used:

1.1.       to provide you with the services which you request;

1.2.       for verifying your identity for security purposes;

1.3.       for marketing our services and products;

1.4.       information which does not identify any individual may be used in a general way by us or third parties, to provide class information, for example relating to demographics or usage of a particular page or service.

1.5.       to list your first and last name if you win a prize from our contest to promote the Horse Play Program

We keep information, which forms part of our business record for a minimum of six years. That is because we may need it in some way to support a claim or defence in court. That is also the period within which our tax collecting authorities may demand to know it.

2.          Your domain name and e-mail address

This information is recognised by our servers and the pages that you visit are recorded. We shall not under any circumstances, divulge your e-mail address to any person who is not an employee or contractor of ours and who does not need to know, either generally or specifically. This information is used:

2.1.       to correspond with you or deal with you as you expect;

2.2.       in a collective way not referable to any particular individual, for the purpose of quality control and improvement of our site;

2.3.       to send you news about the services to which you have signed up;

2.4.       to tell you about other of our services or services of sister website and apps.

3.          Information you post on our website or app

Information you send to us by posting to a forum or blog or in your advertisement, is stored on our servers. We do not specifically use that information except to allow it to be read, but you will see in our terms and conditions that we reserve a right to use it in any way we decide.

4.          Website and app usage information

We may use software embedded in our website and app (such as JavaScript) to collect information about pages you view and how you have reached them, what you do when you visit a page, the length of time you remain on the page, and how we perform in providing content to you. We do not presently associate such information with an identifiable person.

5.          Financial information and credit cards

This type of information is never taken by Horseplay, either through our website, app, or otherwise.

6.          Third party content

Our website and app are a publishing medium in that anyone may register and then publish information about themselves or some other person. We do not moderate or control what is posted. If you complain about any of the content on our website and app, we shall investigate your complaint. If we feel, it may be justified, we shall remove it while we investigate. Free speech is a fundamental right, so we have to make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content which offends you. If we think, your complaint is vexatious or without any basis, we shall not correspond with you about it.

7.          Information we obtain from third parties

Although we do not disclose your personal information to any third party (except as set out in this notice), we do receive data which is indirectly made up from your personal information, from software services such as Google Analytics and others. No such information is able to uniquely identify you.

8.          Content you provide to us with a view to be used by third party

If you provide information to us with a view to it being read, copied, downloaded, or used by other people (specifically your friends who you have invited or accepted an invite from), we accept no responsibility for what that third party may do with it. It is up to you to satisfy yourself about the privacy level of every person who might see your information.

Anonymized data that cannot be used to uniquely identify you may be shared with researchers and other third parties if you grant permission for this in your profile settings. These use cases will be focused on improving horse welfare, rider and horse performance, and protecting our right to ride on trails.

9.          Cookies

Cookies are small text files that are placed on your computer's hard drive through your web browser when you visit any website and app. They are widely used to make website and apps work, or work more efficiently, as well as to provide information to the owners of the site.

Like all other users of cookies, we may request the return of information from your computer when your browser requests a web page from our server. Cookies enable our web server to identify you to us, and to track your actions and the pages you visit while you use our website and app. The cookies we use may last for a single visit to our site (they are deleted from your computer when you close your browser), or may remain on your computer until you delete them or until a defined period of time has passed.

Although your browser software enables you to disable cookies, we require that you allow the use of cookies in order for our website and app to work correctly. If you prevent their use, you will not be able to log into the website or app. Here are the ways we use cookies:

9.1.       to allow essential parts of our website and app to operate for you the way you would expect them to.

9.2.       to enhance the security of our website and app.

9.3.       to collect information about how visitors use our site. We use the information to improve your experience of our site and enable us to increase sales. This cookie collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.

10.      Calling our of office for help

You can call us for help regarding the website and app at 1-800-345-8055.

11.      Sending a message to our support system

When you send a message, we collect the data you have given to us in that message in order to obtain confirmation that you are entitled to receive the information and to provide to you the information you need. We record your request and our reply in order to increase the efficiency of our business / organisation.

12.      Complaining

When we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint. If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

13.      Re-marketing

We may use re-marketing from time to time. This involves advertising platforms or some other supplier placing a tag or marker on the website and app in order to be able to serve to you an advert for products / services when you visit some other website.

14.      Affiliate information

This is information given to us by you in your capacity as an affiliate of us, or a customer, or client, or a user of the website or app. Such information is retained for business use only. We undertake to preserve the confidentiality of the information and of the terms of our relationship. It is not used for any other purpose. We expect any affiliate to agree to reciprocate this policy. As an exception to this, we have the right to disclose your name and email to our affiliates to solely enable us to award prizes from our affiliates to the winners of our contests.

15.      Use of site by children

Our website and app are designed for use by children between the ages of 13 and 18. These areas include recording activities, messaging friends and commenting and reacting to friends’ activities. Parents will be able to access all messages and comments on their child’s account. We collect data about all users of and visitors to these areas regardless of age, and we anticipate that some of those users and visitors will be children.

If you are between the ages of 13 and 18, you may use our site only with consent from a parent or guardian.

Such child users and visitors will inevitably visit other parts of the site and will be subject to whatever on-site marketing they find, wherever they visit.

Children under the age of 13 are prohibited from using this website or app.

16.      Disclosure to Government and their agencies

We are subject to the law like everyone else. We may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.

17.      Compliance with the law

This confidentiality policy has been compiled so as to comply with the law of every jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your country, we should like to hear from you, but ultimately it is your choice as to whether you wish to use our website or app.

18.      Review or update personally identifiable information

At any time you may review or update the personally identifiable information that we hold about you within the website or app.

19.      Removal of your information

If you wish us to remove personally identifiable information from our website and app, you do so using the Delete Account button found under your Profile in the website or app.

20.      Data may be “processed” outside Canada

Our website and apps are hosted in Canada. We also use outsourced services in countries outside Canada from time to time in other aspects of our business, such as the USA for Google and Cloudflare. Accordingly data obtained within Canada may be “processed” outside Canada and data obtained in any other country may be processed within or outside that country.


If you have any question regarding the privacy policy, please contact us through the contact page.